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It was a family run business and they did all in their power
to help make the couples new engagement ring a real head turner. It was this personal touch that had Fraser and Emma convinced to
buy from him. Diamond.ie brings that same service to Ireland and
Fraser and Emma want to share their experience to help other
couples find their perfect diamond engagement ring or exquisite
diamond jewellery. In a recent interview Fraser explained
how they operate ... "We have customers coming to us
exasperated with the confusing choices and high prices that they
see in Irish shops. They explain that they hear a
different story about which diamond is best everywhere they go
and that they don't understand why they see the same diamonds
for sale at up to half the price on the internet.
I tell them that there are simple reasons for the price
differences and conflicting stories.
Price
Did you know that Grafton street has
the highest retail rents, wait for it ... in the world?
The most expensive retail rental prices are not in Paris, New
York, Hong Kong or London ... but Dublin. When you buy in
Dublin's city centre you are paying for this premium. That is why
our catch line for diamond.ie says that 'we source the highest quality diamonds
... at their REAL market price' and this normally allows us to
sell diamonds 40% less than the incredibly inflated high street price.
That is quite a lot if you consider a
€10,000 purchase!
Choice
We find that every couple that has just reached engagement has an
ideal diamond specification - they may not know it when we
first start looking into this once-in-a-life-time purchase but
once the basics are understood the perfect solution begins to
take shape. It was that way with Emma and I when we got
engaged in Milan - we had a budget and knew what size of diamond
we wanted to find. We learned the rest by talking to the
experts and soon had our perfect stone defined by color,
clarity and cut! High street shops have a limited
selection and for this reason their commissioned staff will
try their best to make their stock 'fit' what the customer is looking for
and this may or may not be the ideal solution - that is why you will hear so many different explanations of
which diamond is best for you.
Our solution is simple. Again, lets break the two
things down ...
Choice
One of our experts will impartially help you by
phone or email to work out the very best diamond for your taste
and budget. It makes no difference to us if you prefer a
1.5 carat SI1 clarity, I color or a 0.7 carat Internally
flawless, D color! What matters in this example is if you
prefer size or quality - both are great choices! People
even come to us with an exact specification for a diamond that
they have seen and love and then we find an identical stone on
the market and deliver it for up to 40% less. We simply
don't understand why anyone would not buy a diamond this way.
Price
The mark up of diamonds in high street shops is
legendary. Did you know that the famous Tiffany brand is
rumoured to mark up its diamonds by 700%? Now imagine a
website such as diamond.ie with no shop, no rent, and no
inventory, just expertise and great contacts! Do you see
why we can sell premium diamonds at such reduced prices? There is a point of realisation that our
customers come to when they decide to buy a diamond from us:
they realise that if they see a diamond that they love and want
which is certified with specific grades they have a choice - buy
it from us for 40% less than the price on the label or pay the
full price to the shop. If they choose to save their
pennies and spend them on the wedding, an engagement holiday or
even a new car then the same diamond that they saw in a shop
will be with them within ten days, certified, valued and ready
to show off to friends and family!
Fraser and Emma have built a revolutionary new approach to
the diamond industry in Ireland. They now sell between
thirty and forty
diamonds every month online!
Read some engagement ring testimonials from our satisfied
customers |
